Shouvik Sarkar joins Dentsu Marcom as ECD

Dentsu India Group has appointed of Shouvik Sarkar as executive creative director, Dentsu Marcom, Mumbai. Sarkar will lead all creative deliveries at the agency’s Mumbai operations. Sarkar joins Dentsu from The Lodha Group where he was marketing manager.

Sarkar started his career as a copywriter at Equus Red Cell. He then joined Ambience Publicis as senior copywriter, Ambience Publicis before moving to Ogilvy & Mather. He also worked with DDB Dubai as creative controller and Contract advertising as senior creative group head before joining Telibrahma Convergent Communications as associate vice president.

Commenting on Sarkar's appointment, Hiroshi Omata, chief operating officer, Dentsu Marcom said, “Shouvik brings a very unique blend of multi-functional expertise to our business. His background of consistently developing effective recognized creative work, combined with his knowledge of digital technologies and a mindset further moulded by his intensive marketing experience – will be of great value to our teams and client relationships. I am delighted to have Shouvik on board and look forward to his work at Dentsu Marcom!”

On joining Dentsu, Sarkar said, “Fleet-footed communications solutions rooted in consumer insight are the order of the day. Back in time, Dentsu created the distinctly memorable ‘Sar Uthake Jiyo’ campaign for HDFC Standard Life. The mandate is to extend the same magic to other brands. My goal will be to render ‘Tenka musou’ the Japanese adage of being matchless/ fearless to the team and to the work that we do. I would like to deploy the purist marketing learnings now to a role which delivers more meaningful work for clients, and also help Dentsu grow organically.”