Ogilvy has bagged the global creative mandate of Jameson Irish Whiskey. According to an agency statement, a 'borderless team' will be set up to handle the brand's strategy and creative mandate.
The agency won the business post a multi-agency pitch process which was managed by R3. Ogilvy works with a few Pernod Ricard (Jameson's parent company) brands across the globe including India.
TBWA\ was the incumbent for Jameson.
Brendan Buckley, global marketing director, Irish Distillers, said, “It’s an exciting time for the Jameson brand as we seek to take the world’s most loved and shared Irish whiskey to the next level through breakthrough creativity and brand storytelling. Creatively and strategically, Ogilvy impressed the team over the course of a rigorous pitch process, pairing a global outlook with local cultural relevance in our key markets, and we’re very excited to begin working together. I would also like to sincerely thank TBWA globally, and most recently TBWA Dublin, for their valued creative contribution to the Jameson brand over many years.”
Antonis Kocheilas, global CEO, Ogilvy Advertising, said: "We are triple delighted and twice as proud for having the opportunity to work for an iconic brand like Jameson and help make it the world's most shared spirit. During the pitch process our team fell in love with this amazing brand and was able to demonstrate the impact borderless creativity can help it have in culture. The best is yet to come."
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