Advertising In-Depth
Little Yadav
Apr 28, 2025

Shock marketing and sharbat wars: When brands cross the line

With Patanjali co-founder Baba Ramdev’s jab at Rooh Afza sparking a legal and cultural blowback, the marketing world weighs the true cost and value of provocation in brand marketing.

Following the Delhi High Court's intervention, Patanjali removed Baba Ramdev's 'sharbat jihad' comments, which had invited a legal and public backlash.

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