Lindsay Stein
Jul 19, 2018

Shell's expected global winners: VCCP, Dentsu, Mediacom, Doremus

The global review kicked off in January for creative and media.

Shell's expected global winners: VCCP, Dentsu, Mediacom, Doremus

Shell is expected to select VCCP and Dentsu to handle global creative, while Mediacom will retain the media business and Omnicom’s Doremus will handle b-to-b creative services, according to people with knowledge of the matter.

A representative from Shell said the process is still underway and an official decision has not yet been made.

Shell, which has reportedly appointed R3 to handle the process, spends an estimated $200m (£142m) on marketing annually.

WPP's Geometry, Mirum and H&K are also expected to work on parts of the Shell business going forward.

In January, Shell sent RFIs to select media and creative agencies and holding companies. The company had previously worked with JWT on creative for more than two decades. Mediacom has also had a longstanding relationship with Shell.

With the new team in place, Shell’s roster of agencies went from being WPP-focused to including four holding companies.

The review was handled by R3, according to people with knowledge of the matter.

Representatives from R3, JWT and the agencies that are set to win the business were not immediately available for comment.

In December, Shell launched the latest phase of its "#makethefuture" campaign in the form of a music video featuring five pop stars to represent clean energy initiatives.

(This article first appeared on CampaignLive.co.uk)

Source:
Campaign India

Related Articles

Just Published

10 hours ago

IdeateLab appoints Ravi Bhaya as CEO

Fresh off their rebranding, the independent marketing solutions firm has relaunched as 'The Results Experts'.

13 hours ago

CMO’s MO: Responsible marketing merits more ...

Schneider Electric India’s CMO advocates for marketing that drives societal good and environmental responsibility, beyond just metrics.

14 hours ago

Moves and wins roundup: Week of 15 July

The latest appointments and account wins from IN10 Media, Burson, Interactive Avenues, Positive Vibez Brand Solutions, M&C Saatchi Performance, Havas India, Pitchfork Partners, Adbuffs and more in our weekly news roundup.

16 hours ago

Zaid Al-Qassab is on a mission to change how ‘the ...

The new CEO tells Campaign why the agency group must become a solutions-based business, look beyond traditional advertising, and embrace learnings from markets including Singapore and Sydney.