Shaleen Sharma joins DDB Mudra's shopper unit TracyLocke

Shaleen Sharma has joined TracyLocke as vice president, strategic planning and analytics. Sharma  will report to Sameer Mehta, head - business and operations, TracyLocke. 

 

Sharma was previously with RK Swamy BBDO as partner – national planning and strategy initiatives,

 

Sharma said,"There are pivot points in life, where you realise, quite clearly, what is the next set of challenges you want to solve and the kind of people you want to work with. TracyLocke, and by extension the DDB Mudra Group, signifies that pivot for me. Everything they are engaged with; be it, their client portfolio, the kind of work they are doing and the ambition they have for their future, makes me realise that my next opportunity for value creation lies here. It will be a privilege to be a journeyman with this brotherhood!"

 

Mehta said, "At TracyLocke, we believe in bottom-up grass roots approach to enable our clients with a business solution, which is powered by shopper insights. Shaleen brings in relevant experience in shopper engagement strategies aligning it with brand management and building strategic marketing. His understanding and expertise on digital will only add to our vision of providing technology-led shopper insights and shopper experiences encompassing path-to-purchase across retailers and e-tailers."

 

Sharma has worked at the Boston Consulting Group, Mindshare and J. Walter Thompson in past assignments.