Radhika Joshi
Mar 04, 2014

Video: IAA Debates Chennai – Should advertising be created specially for each South market?

Hear the arguments for and against by Madhukar Sabnavis, Senthil Kumar, Shaleen Sharma and KV Sridhar. The verdict was ‘For’ the motion.

The IAA Debates series reached Chennai on 31 March 2014. The topic was ‘There will be no real consumer connect, unless advertising is created specially for each South market.’
 
Ogilvy & Mather’s Madhukar Sabnavis and JWT India’s Senthil Kumar spoke for the motion. Opposing them were arguments from Leo Burnett’s KV Sridhar and RK Swamy BBDO’s Shaleen Sharma.
 
Based on the audience vote before and after the debate, moderator Latha Menon of Iris Films delivered the verdict ‘For’ the motion.
 
Editor’s note: Video quality is regretted.
 
Source:
Campaign India

Related Articles

Just Published

7 minutes ago

Publicis CEO Arthur Sadoun shoots down suggestions ...

'We’re not interested in consolidating more of the same for the sake of efficiencies,' he said at New York investor conference.

1 hour ago

GST simplification raises stakes for festive marketers

The overhaul trims rates on essentials and mid-range durables, but brands now face the challenge of turning sentiment into sales.

2 hours ago

Cookies crumble as brands turn to first-party data

With third-party tracking fading under regulation and tech shifts, marketers are retooling around first-party insights to build direct customer relationships.

1 day ago

LePub head creative, co-president departs following ...

Felipe Cury left the agency in mid-July after LePub confirmed disciplinary action.