Video: IAA Debates Chennai – Should advertising be created specially for each South market?
Hear the arguments for and against by Madhukar Sabnavis, Senthil Kumar, Shaleen Sharma and KV Sridhar. The verdict was ‘For’ the motion.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
WPP's 'pretty grim' profit warning: stock market ...
Analysts assessed whether further downgrades will be a broader industry issue.
Green isn’t a colour — it’s a claim you prove
As eco-fatigue sets in, brands faking green credentials risk losing more than trust — they risk losing the plot entirely.
Scroll less, sniff out the truth first
Bark Out Loud’s new campaign warns pet parents: don’t swap science for social hearsay when it comes to pet care.
Influence, interrupted: How India’s creator economy ...
From content to commerce, influencer marketing in India is maturing into a data-led, tech-sustained, outcome-driven growth engine.