SGA to handle PR and social media for Nazara Technologies
Account won post a multi-agency pitch
May 10, 2022 05:32:00 AM | Article | Campaign India Team
Value-led consultancy business, SGA Growth Advisors (SGA), has won the PR and social media mandate for gaming and sports media platform, Nazara Technologies.
As per the mandate, the agency will manage Nazara Technologies’ overall communications strategy with all key stakeholders, through multiple channels of investors, analysts, media, influencers, gaming industry stakeholders, and public at large. It is also tasked with leveraging Nazara’s rising digital footfall by building an integrated social and digital media framework.
The account was won post a multi-agency pitch and will be handled by SGA’s Mumbai office.
Manish Agarwal, CEO, Nazara Technologies, said, “We have an existing relationship with SGA for our investor relations and annual report consulting. The teams at SGA work very closely with us to translate our thoughts into building narratives. They also are young and agile, similar to our thought process, and add new insights and perspective to the strategy. We have extended our partnership with SGA for PR and Social Media with an aim to have a common communication strategy across spectrums. Looking forward to working with the team.”
Kevin Shah, founder, Strategic Growth Advisors (SGA), said, “We are delighted to have Nazara Technologies on board for PR and social media. It is a testimony to our vision of offering complete communications solution to a company under one umbrella. Nazara Technologies is a young unicorn and it is exciting to work in the new emerging spaces of technology and gaming. We believe, going forward having a single partner integrated throughout all aspects of communications will be an efficient solution for companies. We are committed to offer the best in quality services across practices.”