The restructuring of DDB Mudra Group that started last October with Omnicom's taking majority stake in the agency, is now said to be complete according to Madhukar Kamath, the Group's chief executive officer and managing director. A slew of changes have also been made in the responsibilities of his ‘A’ team, pursuant to the Group’s integration with Omnicom and DDB Worldwide.
Rajiv Sabnis will be president – DDB Mudra Group and will report to Kamath. He will be responsible for building both the DDB Mudra and Mudra brands in Mumbai and the western region. He will also be responsible for initiating integration projects and business for DDB Mudra Max from the existing clients within DDB Mudra and Mudra.
Ranji Cherian will also be president – DDB Mudra Group. He will report to Kamath, and will have the same responsibilties as Sabnis but for the South region.
Anurag Bansal will be director finance, DDB Mudra Group. He will now function as deputy to the Group chief financial officer, Dilip Upadhyaya.
Apart from his role as head, Mudra Ahmedabad, Sudarshan Banerjee will now also be director – business development, DDB Mudra Group, and will report to the Group chief operating officer, Pratap Bose.
It is said that Arijit Ray (currently president – Mudra West) will now work with Kamath on a new assignment in the DDB Mudra Group, possibly in the DDB Asia-Pacific network.