Advertising Digital Opinion
Sona Mazumdar
Jan 05, 2025

Scoring brand goals in Gen Z’s playing field

With Gen Z driving strong growth in India’s gaming market, the brands that listen, understand, and engage authentically will be rewarded, says Ampverse DMI Pulse's general manager.

As Gen Z dominates gaming, brands need to establish an emotional connection with them to maximise their advertising ROI. Photo credit: RDNE Stock Project/Pexels.com

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