Schbang elevates Bonsy Mehta, appoints Afshaad Kelawaala

Mehta was head of department, Schbang Theta, whereas Kelawaala moves from Clinikk

Sep 14, 2022 01:03:00 PM | Article | Campaign India Team

(From left: Bonsy Mehta and Afshaad Kelawaala)
 
Schbang has announced the elevation of Bonsy Mehta and the appointment of Afshaad Kelawaala. 
 
Mehta has been elevated as lead - branding and consumer-centricity for Schbang Theta. She will be in charge of business development and team growth for the division. Mehta was previously head of department for Schbang Theta. 
 
Kelawaala has been appointed as associate vice president - integrated solutions in Mumbai. He will report to Amisha Gulati, executive vice president, Schbang. Kelawala moves from Clinikk, where he was head, growth marketing. 
 
Sohil Karia, co-founder and chief technology officer, Schbang, said, “The company's core foundation is being strengthened as we move into global expansion. Bringing in and appreciating diverse experiences is a step in that direction. While Bonsy grows content and the branding cell of the company, Afshaad brings further strategic depth to our work. Both of them will help strengthen our all-around services.”
 
Mehta said, “Having written for brands and businesses across categories for over 15 years now, I've always been intrigued by the origins of a brand. Behind every brand is its own unique story and vision. At Schbang Theta, we collaborate with a brand and put forth its complete brand story in an authentic manner, establishing a connection with the end consumer. With that vision in mind, I look forward to creating original and path-breaking brand stories with my team."
 
Kelawaala said, “Schbang is a rocket ship, and It would be remiss to not be a part of this trailblazing journey. I look forward to playing a catalytic role at Schbang to build a world-class services business, driving growth, creativity and innovation for our partners. My mandate at Schbang is to create spatial architecture for our partners – delivering results at the intersection of technology, consumer, brands, and media.”
 
In a career spanning over 15 years, Kelawaala has also worked with PR Pundit, Montblanc, Career Break, and Aditya Birla Fashion and Retail, among others.