Raahil Chopra
Nov 02, 2010

Scarecrow moves into new, 'heritage value' premises

The agency's new office opens at DN Road in Mumbai

Scarecrow moves into new, 'heritage value' premises

Scarecrow Communications have moved to their first independent office premises. Prior to this, Scarecrow was functioning out of the premises of Concept Advertising. The office is located on DN Road, Fort, in Mumbai.

Commenting on the design of the new office, Manish Bhatt, founder and director, Scarecrow Communications, said, “The brief given to the designer was to maintain the heritage value of the area and not look for something more contemporary. With other agencies going the way of modern designs, which anyway lose value quickly with a change in trend, we decided to go back to the classic era.”

“We have a gallery in the office which showcases several great advertisements in the form of a showreel playing on TV along with other ads on its side,” added Bhatt.The design was a joint effort between Manish Bhatt, team Scarecrow and interior designer Rachna Mehta.

Source:
Campaign India

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