Campaign India Team
Dec 19, 2011

Scarecrow Communications wins Pentair Water Solutions' advertising duties

The agency's Delhi office will handle the account

Scarecrow Communications wins Pentair Water Solutions' advertising duties

Pentair Water solutions has appointed Scarecrow Communications Delhi as its advertising agency. The agency will handle all the entire communication for Pentair which includes creative, strategy, design, activation and media.

Pentair Inc is based in Minnesota in the United States of America. In India some of its projects include providing filtration solutions at IGI Airport, New Delhi, Taj Presidency Mumbai, Pump packages at Gautam Buddh International circuit (F1 track), GMR Aerospace project in Hyderabad, Michelin Factory, Bhogat Oil Terminal for Cairn Energy and Pepsico among others.

On Scarecrow Communications' appointment, Mukund Vasudevan, managing director and country head, Pentair Water Solutions said,“We look forward to work with Scarecrow not only to build our brand in the Indian Market, but also increase overall awareness for water-related issues.”

On the account win, Anindya Banerjee, executive creative director, Scarecrow Communications Delhi, said “Water Solutions is an interesting, yet challenging category especially in the Indian context. We look forward to partnering one of the leading water solutions specialists in the world.”

Manish Bhatt, founder director, Scarecrow Communications, added, ”Pentair is a global brand. Yet in India, as far as branding goes, it is almost starting from scratch. So there is no baggage. So we can roll out the brand experience in India with maximum freedom.”

Raghu Bhat, founder director, Scarecrow Communications, added, “Most of us have used Pentair products and yet, may not be aware of it. This association Pentair gives us an opportunity to do some great work in the B2B as well as B2C space.”

Commenting on the opportunity, Arunava (Joy) Sengupta, founder director, Scarecrow Communications said, ”The Pentair brand needs to be built amongst a diverse target audience. We will be working hand-in-glove with the client to create differentiation at every level.”

Source:
Campaign India

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