Scarecrow Communications emerged as the 'Agency of the Year' at the 11th edition of the Mirchi Kaan Awards held on 17 April 2014. The agency bagged a total of six metals (five Gold and a Bronze). The Gold wins came for Nitco (4) and Zee Khana Khazaana, while the agency bagged a Bronze for SmooSpeak Video Door Phone. The agency also won the ‘Crystal Award’ and ‘Best Radio Creative of the Year – Client’s Choice’ for the Nitco Tiles radio spot captioned ‘Pinkesh’.
JWT Mumbai bagged a total of seven metals. It won two Golds for Mukti Foundation, and a Silver each for Godrej Security Solutions and Mobi Shop. The agency also bagged two Bronze metals for Godrej Security Solutions and one Bronze for Murphy Highlighters.
Linen (a Lintas Group company), bagged 11 metals, with four Silvers and seven Bronze. Two entries for Vishranthi bagged Silver along with work for Shakti-Women's Empowerment Cell and Celkon Mobiles. It won Bronze for Nav Bharat Sewa Samiti (three), Celkon Mobile (two) and Yebhi.com (two).
Ogilvy & Mather bagged two silvers and one bronze metal. The Silver wins came for Binani and Cadbury India, while its work for Fevikwik won a Bronze.
At a regional level, Radio Mango won two Bronze for its entry titled 'DC International Book Fest'.
Kapil Tammal, Manish Bhatt, Raghu Bhat and Sarvesh Raikar walked away with the ‘Radio Writer of the Year’ award.
Nitco was honoured with the title of ‘Client of the Year’. Sounds Good Production won ‘Excellence in Production’ while Madison Media Pinnacle won the ‘Best use of Radio as a Medium’ for ‘Cadbury Celebrations – Songs for Sisters’ campaign.