Scarecrow Communications has won the creative duties for Religare Broking and Religare Health Insurance. Scarecrow was already handling two accounts under the Religare group; Religare Macquarie Wealth Management (a tie-up between Religare and the Macquarie Group from Australia) and Religare Arts Iniative. Religare Health Insurance is a new brand under the Religare group which is in a stage of building its identity and Scarecrow has been roped in to help on that front.
Commenting on the account wins, Manish Bhatt, founder and director, Scarecrow Communications, said, "We have been associated with Religare since 2008, when I was with Contract and have helped in making it a successful brand. After launching Scarecrow we continued with that and Religare Macquarie was one of the first accounts that was won by us after which we won the Reliance Art Initiative."
The incumbent agency for these brands was Ogilvy.