Save energy, wash your sins: Lowe Lintas' new campaign for Havells

Havells has released a new TV commercial for its range of energy saving bulbs. The campaign, which goes on air today, will also be visible during the first five days of the DLF IPL's third season.Lowe Lintas is the creative agency for Havells.The creative idea for the TVC lends itself to the phenomenon of human beings cutting down on their guilt, washing away their sins, by doing something good in life.

by Campaign India Team