Percept/H has announced the appointment of Sanjay Sipahimalani as the executive creative director for West and South. In his new role, he will be responsible for planning, conceptualising and implementing creative strategies, managing the creative team and business development. Prior to this, he was executive creative director at Bates141 Mumbai.
Commenting on the appointment, Prabhakar Mundkur, chief executive officer, Percept/H said, “It’s great to have Sippy on board. It’s a reflection of our increasing commitment to our creative product. Along with Ryan Menezes we now have a powerful combination of some of the best creative brains in the country.”
“Percept/H has been undergoing a radical creative transformation. Sippy is one of the finest writers anywhere, and his creative and strategic maturity is just what is needed to take the agency to the next level,” added Ryan Menezes, chief creative officer, Percept/H.
Speaking about his new assignment, Sipahimalani said, “It’s exciting to be in Percept at a time of a creative renaissance within the agency. I look forward to working with the team to produce great work for the agency’s clients.”
Before Bates 141, he has also worked with Vyas Giannetti Creative, Publicis India, Grey Worldwide, SSC&B Lintas Advertising and Euro RSCG.
