Percept/H bags creative mandate of Gitanjali Group’s Asmi and Shuddhi Jewels

Percept/H has been assigned the creative mandate for Gitanjali Group's Asmi (earlier with JWT) and the newly launched Shuddhi Jewels, a joint venture between Gitanjali Group and MMTC Ltd. Percept's AMO Communications also handles creative duties for Gili, another brand from the Group.

Commenting on this win, Prabhakar Mundkur, chief executive officer, Percept/H, said, "It feels great to work with prestigious brands like Asmi & Shuddhi. I am confident that we will continue to deliver communication that is striking, relevant, refreshing and effective. We are sure that we will be playing a larger role in Gitanjali Lifestyle, as a partner beyond advertising. This win is a great asset to the portfolio of dynamic lifestyle brands that we currently handle."

Sharda Uniyal, general manager, Gitanjali Group, said, “In regards to Asmi, we had been looking at a fresh perspective and asked Percept/H to share some ideas. We like their work having a refreshed perspective from an execution point of view which seemed clutter breaking. And hence, decided to bring Percept/H on board for Asmi.”

She added, “Shuddhi Jewels is a joint venture between the Gitanjali Group and MMTC Ltd. It is a first of its kind chain of stores offering contemporary creations and traditional ornaments in pure gold.”
The cumulative account size for the two brands is estimated in the range of Rs 14-15 crores. The appointment was decided purely on the basis of credentials and there was no multi-agency pitch involved.