Campaign India Team
Jul 19, 2013

Sanjay Behl joins Raymond as CEO, lifestyle

He will head the textiles, apparel and retail businesses

Sanjay Behl joins Raymond as CEO, lifestyle

Raymond Limited has announced the appointment of Sanjay Behl as CEO of its lifestyle business (textiles, apparel and retail). He was group head of branding and marketing at Reliance ADA Group until the development.

On the move, Behl said, “I am delighted to join the Raymond team and am inspired to begin my innings in this ever evolving textile industry. Rapid change in consumer aspirations coupled with growing discretionary spend on lifestyle goods poses a tremendous opportunity for the market leading and highly respectable brand portfolio at Raymond, both in ‘ready-to-stitch’ textile fabric and ‘ready-to-wear’ branded apparel segments.”

He has been with the Reliance ADA Group for over eight years, donning several roles including that of CEO of Reliance DTH, and national head for sales and distribution at Reliance Communications.

Having started his career with HUL, he has also worked with Nokia at the Asia-pacific and global levels.

Source:
Campaign India

Related Articles

Just Published

15 hours ago

Marico awards its integrated media mandate to ...

Madison Media is the outgoing media partner, after bagging the account in 2019.

19 hours ago

Toilet soaps dominate TV advertising in 2025: TAM AdEx

Hindustan Unilever and Reckitt remained the largest spenders, even as muted consumer demand saw FMCG companies tightening their ad budgets.

20 hours ago

Coca-Cola reignites AI ad debate with new holiday ...

A new version of the classic ‘Holidays Are Coming’ reinforces the brand’s commitment to generative tech and storytelling.

20 hours ago

The great escape? What they don’t tell you about ...

Life after the network machine: the highs, the headaches and the surprising truth about creative freedom.