Samsung pushes music feature with Aamir's starpower

Samsung Telecommunications India is using the star power of Aamir Khan to reinforce its new positioning 'What is Next?", 'next' being the 3D surround sound feature of Samsung Beat450 Music Phone.Developed by Cheil Communications, the new TVC with Aamir Khan highlights the the 3D feature of the phone by focusing on the expressions and emotions on Aamir's face while he listens to its sound. "The advertisement focuses on the sheer experience from the sound which does away with the need for any words," said the company's spokesperson.

by Campaign India Team