Samsung pushes Marine B2100’s rugged image in new campaign

Samsung India has rolled out an integrated campaign to promote its new ‘water, shock and dust-proof phone’, Samsung Marine B2100.“The objective of the campaign is to reinforce Samsung's brand position of ‘Next is what’ in India,” said Alok Agrawal, COO, Cheil India. “Samsung has been known for its sleek and stylish phones. The campaign is to prove that Samsung is also capable of making sturdy, rough and tough phones.”