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Bollywood actor Salman Khan has been brought in by Colors to host the fourth edition of their reality television show Bigg Boss. The show will go on air later this year. With Salman Khan on board, Colors has looked to change the role of their host: he will be shown ridiculing and reprimanding the inmates present in the Bigg Boss house and being only friendly to those contestants who will play it clean and stay out of all the politics in the house.
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.