PepsiCo India has announced the appointement of Salman Khan as the brand ambassador for its beverage brand Mountain Dew. This is the first time that a brand ambassador has been appointed for the brand.
Speaking about the association, Deepika Warrier, marketing director, Pepsico Beverages said, “Mountain Dew is strongly anchored in the relevant consumer insight of ‘Darr Ke Aage Jeet Hai’. Salman Khan embodies this philosophy and he has strong national appeal. We look forward to the partnership and are confident that it will be mutually rewarding.”
"I love the high-action imagery of Mountain Dew and more importantly the fact that it's not mindless action but there is a message at its core DARR KE AAGE JEET HAI. I have spent time with the Mountain Dew team and I eagerly look forward to working with them”, said, Salman Khan.
The Mountain Dew brand has been promoted with the attributes of challenge, a can do attitude, adventure and exhilaration among the youth audience.