Sairam Subramanian joins Ninety One Cycles as CMO

Lifestyle brand, Ninety One Cycles, has announced the appointment of Sairam Subramanian as its chief marketing officer.

 

He will lead the brand’s marketing function to strengthen its equity.

 

Subramanian moves from Unilever, where he was general manager, Lakme. 

 

Sachin Chopra, Co-founder and CEO of Ninety One Cycles said, “We are delighted to announce the appointment of Sairam Subramanian as the Chief Marketing Officer of the company. With over 14 years of experience in marketing and leading large businesses, we believe Sairam will play an instrumental role in building brand Ninety One and accelerating the brand growth further. We share the common vision of bringing in a revolution in one of India’s oldest mobility mediums – cycles,  following an engineering-led, consumer-centric disruptive approach.”

 

Subramanian said, “Ninety One is on an exciting journey to disrupt the cycle market in India by crafting differentiated and well engineered products for our consumers. This also comes at an opportune time when the market for well-engineered premium cycles is exploding. I feel fortunate to be able to come on board and help build brand Ninety One as we scale new heights.”

 

With over 14 years of experience, he has worked in different functions across Unilever.