Sabuj Sengupta quits Dentsu to join Hakuhodo Percept

Sabuj Sengupta has called it a day at Dentsu Creative Impact and joined Hakuhodo Percept as executive creative director. He will be responsible for the Sony business that the agency had recently won.

Commenting on the appointment, Elvis Sequeira, executive director, Hakuhodo Percept, said, “It’s great to have Sabuj on board. He is not just a talented creative leader,  but a wonderful partner for every client he’s handled. His skills will be a key to not just exemplary work on the Sony business, but a major contributor to my plan of creating an enviable reputation and an exciting work culture at Hakuhodo Percept.”

He had joined Dentsu in July 2011 as senior vice president and executive creative director from JWT India.

Before joining JWT, Sengupta has also worked with Contract and Bates in various capacities.