Saatchi & Saatchi has won the creative mandate for telecom operator Shyam Telelink's joint venture with Russian Telecom company Sistema, following a multi-agency pitch. The account size is estimated to be Rs 150 crore according to industry sources.
Shyam Telelink plans to launch CDMA services through this JV by 2010. Till now, the company has been involved in equipment manufacturing and broadband and fixed lines on WLL services in Rajasthan. It plans to foray in the B2C space with the new JV.
Kamal Basu, CEO, Saatchi & Saatchi said, "The Shyam Telelink win has thrown up some tough challenges for us. But I guess that is what makes it more interesting for us at Saatchi. Challenger brands always throw up exciting opportunities. It is a significant win for us at Saatchi and will help keep the momentum of our aggressive growth plans alive. Finally it is a great way to wrap up 2008 and go into a new year."
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