Advertising
Campaign India Team
Dec 10, 2008

Saatchi & Saatchi bags Shyam Telelink account

Saatchi & Saatchi has won the creative mandate for telecom operator Shyam Telelink's joint venture with Russian Telecom company Sistema, following a multi-agency pitch. The account size is estimated to be Rs 150 crore according to industry sources.Shyam Telelink plans to launch CDMA services through this JV by 2010. Till now, the company has been involved in equipment manufacturing and broadband and fixed lines on WLL services in Rajasthan. It plans to foray in the B2C space with the new JV.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others

1 Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others

Nike flips the script: From action to intention

2 Nike flips the script: From action to intention

Jonty Rhodes dives into cashback chase

3 Jonty Rhodes dives into cashback chase

AI’s double-click: More speed, less soul?

4 AI’s double-click: More speed, less soul?

Akasa Air puts ground crew in the spotlight

5 Akasa Air puts ground crew in the spotlight

Kia's Sonet embarks on a journey of uncharted thrill

6 Kia's Sonet embarks on a journey of uncharted thrill

Microdramas test India’s appetite for stories in 120 seconds

7 Microdramas test India’s appetite for stories in 120 seconds

Retail One kiosks put Nestlé’ Professional’s growth recipe to test

8 Retail One kiosks put Nestlé’ Professional’s growth recipe to test

GST simplification raises stakes for festive marketers

9 GST simplification raises stakes for festive marketers

Eknath Shinde's message to advertising, marketing and media professionals

10 Eknath Shinde's message to advertising, marketing and media professionals

Related Articles

Kamal Basu moves out of Saatchi & Saatchi; Matt Seddon to take charge
Advertising
Nov 16, 2011
Campaign India Team

Kamal Basu moves out of Saatchi & Saatchi; Matt ...

Agencies, read the room: Clients want more than ideas
Advertising
Jul 18, 2025
Divanshi Gupta

Agencies, read the room: Clients want more than ideas

We’re not an agency that says yes when it is supposed to be no: Tracey Barber
Advertising
May 22, 2023
Eularie Saldanha

We’re not an agency that says yes when it is ...

Kamal Basu to move on from Volkswagen
Marketing
Jan 16, 2018
Campaign India Team

Kamal Basu to move on from Volkswagen

Just Published

Bachelor pads get a 'Big Billion' reality check
Advertising
1 day ago
Campaign India Team

Bachelor pads get a 'Big Billion' reality check

Flipkart’s festive campaign uses AI and humour to nudge bachelors towards upgrading homes—and perhaps improving their dating odds too.

Apollo Tyres replaces Dream11 as Team India jersey sponsor
Advertising
1 day ago
Campaign India Team

Apollo Tyres replaces Dream11 as Team India jersey ...

Dream11’s deal ended prematurely after the government passed a law banning real-money gaming platforms.

Amazon launches new AI creative partner in ads console
Advertising
1 day ago
Staff Reporters

Amazon launches new AI creative partner in ads console

The fully automated ads can be served across products and formats in Amazon’s arsenal, including Sponsored Brands, Sponsored Display, Brand Stores and even the Amazon DSP.

The job of advertising is not to sell
Opinion
1 day ago
Zac Martin

The job of advertising is not to sell

"Be more entertaining. Be more interesting. Be more attention-grabbing. Hit people in the feels,” urges Zac Martin, who challenges advertising’s fixation on persuasion.