Campaign India Team
Dec 10, 2008

Saatchi & Saatchi bags Shyam Telelink account

Saatchi & Saatchi has won the creative mandate for telecom operator Shyam Telelink's joint venture with Russian Telecom company Sistema, following a multi-agency pitch. The account size is estimated to be Rs 150 crore according to industry sources.Shyam Telelink plans to launch CDMA services through this JV by 2010. Till now, the company has been involved in equipment manufacturing and broadband and fixed lines on WLL services in Rajasthan. It plans to foray in the B2C space with the new JV.

Saatchi & Saatchi bags Shyam Telelink account

Saatchi & Saatchi has won the creative mandate for telecom operator Shyam Telelink's joint venture with Russian Telecom company Sistema, following a multi-agency pitch. The account size is estimated to be Rs 150 crore according to industry sources.

Shyam Telelink plans to launch CDMA services through this JV by 2010. Till now, the company has been involved in equipment manufacturing and broadband and fixed lines on WLL services in Rajasthan. It plans to foray in the B2C space with the new JV.

Kamal Basu, CEO, Saatchi & Saatchi said, "The Shyam Telelink win has thrown up some tough challenges for us. But I guess that is what makes it more interesting for us at Saatchi. Challenger brands always throw up exciting opportunities. It is a significant win for us at Saatchi and will help keep the momentum of our aggressive growth plans alive. Finally it is a great way to wrap up 2008 and go into a new year."

Source:
Campaign India

Related Articles

Just Published

2 days ago

Itch you can’t ignore: Sebamed scratches at the truth

Its latest campaign takes a cheeky swipe at anti-dandruff clichés, spotlighting how itch—not just flakes—disrupts everyday moments.

2 days ago

Not every Cannes Lion roars in real life

Amid Cannes backlash, a creative reckoning unfolds. Famous Innovations’ founder and chief creative officer wonders, where do bold ideas end and brand accountability begin in awards season?

2 days ago

Cannes Lions tightens reins as AI blurs boundaries

After revoked wins and synthetic scandals, Cannes Lions introduces new integrity rules to verify claims and rein in AI misuse.

2 days ago

Cultural ‘Tadka’ drives India’s most effective ads ...

Kantar’s Creative Effectiveness Awards show that when brands serve emotion with local flavour, consumers don’t just notice—they respond.