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Dec 10, 2008
Saatchi & Saatchi bags Shyam Telelink account
Saatchi & Saatchi has won the creative mandate for telecom operator Shyam Telelink's joint venture with Russian Telecom company Sistema, following a multi-agency pitch. The account size is estimated to be Rs 150 crore according to industry sources.Shyam Telelink plans to launch CDMA services through this JV by 2010. Till now, the company has been involved in equipment manufacturing and broadband and fixed lines on WLL services in Rajasthan. It plans to foray in the B2C space with the new JV.
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