Softline Womenswear, the brand from the house of Rupa & Company, has announced the appointment of actor Kiara Advani as brand ambassador.
Advani will endorse the brand’s range of leggings, palazzos and pants, among others.
The brand will also be launching a series of campaigns featuring Advani, to be rolled out online, as well as offline.
Vikash Agarwal, president, Rupa & Co, said, "For a consumer, it's almost magical how ‘effortlessly’ Softline understands them and helps them dress up for every occasion. Us partnering with Kiara will ensure that the brand reaches and appeals to much wider and younger consumers.”
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