Campaign India Team
Apr 01, 2022

Rupa & Co’s Softline Womenswear appoints Kiara Advani

Will endorse the brand’s range of leggings, palazzos and pants, among others

Rupa & Co’s Softline Womenswear appoints Kiara Advani
Softline Womenswear, the brand from the house of Rupa & Company, has announced the appointment of actor Kiara Advani as brand ambassador. 
 
Advani will endorse the brand’s range of leggings, palazzos and pants, among others.
 
The brand will also be launching a series of campaigns featuring Advani, to be rolled out online, as well as offline. 
 
Vikash Agarwal, president, Rupa & Co, said, "For a consumer, it's almost magical how ‘effortlessly’ Softline understands them and helps them dress up for every occasion. Us partnering with Kiara will ensure that the brand reaches and appeals to much wider and younger consumers.”
 
Source:
Campaign India

Related Articles

Just Published

15 hours ago

Fujifilm, Sonali Bendre inspires women to prioritise...

Watch the film conceptualised by Hakuhodo Sync here

18 hours ago

Veera launches a homegrown internet browser

Currently in beta stage, the browser aims to have an integrated live tracker, showcasing the real-time count of thwarted ads and trackers, alongside a tangible representation of data saved

22 hours ago

Havas wins Shell's media account, deal sparks ...

Climate campaigners had called on agencies to drop out of the media review, saying PR and advertising firms are aiding oil companies in delaying climate action

22 hours ago

How Neil Patel's NP Digital uses SEO strategy to ...

One of the fastest-growing independent agencies according to Campaign AI, we take a deeper look at NP Digital, a performance marketing shop co-founded by Neil Patel and how the agency is growing its footprint in APAC