RSPCA has launched an interactive digital out-of-home game to encourage more families to adopt abandoned pets.
The "Play with pooch" activity ran at Birmingham New Street station on 23 September.
The area was turned into an experiential playground for pets and their owners. An accompanying video game invited people to play with four different dogs, while their actions were projected on to the big screen.
Credits
Director of communications and external relations, RSPCA: Chris Wainwright
Agency: Kinetic
Media: MediaCom
Digital agency: DOOH.com
(This article first appeared on CampaignLive.co.uk)
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