BBC Worldwide has appointed Rohit Gopakumar as vice president, South Asia, for BBC Advertising.
Based in Mumbai, Gopakumar will be responsible for generating local and international sales revenues for BBC’s TV and online products including BBC World News, BBC.com, mobile, LonelyPlanet.com, Worldwide Channels and Global Brands. He will also advise on strategic new business opportunities in the news and entertainment category in the region. While primarily responsible for India, his geographic responsibility will also include Nepal, Sri Lanka and Pakistan.
Commenting on the appointment, Sunita Rajan, senior vice president, BBC Advertising, Asia, said, “We are very excited to have Rohit join BBC Advertising in India. He brings a wealth of knowledge and experience that will enable us to shift into the next stage of growth for BBC Worldwide’s businesses in South Asia.”
Gopakumar has over 17 years in the media industry including at The Times of India, Star TV, NDTV Media and Aidem Ventures. In his last role, he was chief operating officer of Percept Intellectual Properties.