Ritu Sharda, senior ECD, BBDO India, will be joining Ogilvy as chief creative officer for North India in April 2019.
She replaces Ajay Gahlaut who moved to Publicis India.
Sonal Dabral, CCO South and South East Asia and vice chairman India, Ogilvy, said, “I’m thrilled to have Ritu join us to lead the creative for Ogilvy North. Ritu is a celebrated new age creative leader who believes in the power of creativity and technology to drive business growth. She is an innovative thinker and has created big bold work on big businesses. Ogilvy North is an important office with some significant brands and strong, experienced creative teams. I’m sure with her multidisciplinary expertise and her energy she will help lead the agency to the next level.”
Kapil Arora, president, Ogilvy North, added, "Ritu has the passion for ideas, the energy and mindset that will not just benefit our client brands, but will also enhance the formidable talent force of our creative team. With Rohitash (head of planning) and Ritu, we now have the final, critical piece of our next chapter plans in place and I am looking forward to their partnership in setting new benchmarks for the work from Ogilvy.”
Sharda said, “We are at a very interesting point of inflection in our business, a point that is both intimidating and exciting. The stellar leadership of Ogilvy along with its pedigree talent and enviable list of clients, is poised once again to blaze a new trail during this time. I am excited to play my part in this.”
Sharda has also worked with Publicis, McCann and ITSA.