Sleepwell, from the house of Sheelafoam, has awarded RepIndia with its digital and mainline mandate.
The agency will handle the communication for all brands and categories under the Sleepwell umbrella. It will also help the brand drive its consumer marketing initiatives via online and offline channels.
The account was won post a multi-agency pitch.
Vishal Sharma, head - marketing, Sleepwell said, “With the fast-changing nature of consumer outreach, emerging new business opportunities and in line with our new strategy of being digital-first, we are very excited to partner with RepIndia and take forward our brand building and communication strategy to all our consumer touchpoints. The Sheela Foam Group on its journey to becoming a multinational and Sleepwell with its Pan-India presence has embarked on a journey to redefine the consumer journey of discovery, trial, buying and post-purchase services in an experiential manner led by a digital transformation. We found RepIndia to be exactly the right fit and a partner with the right mindset that will help us translate our strategy and vision into this new reality for our consumers. We in particular love the team’s young energy and fresh original approach to our business and this partnership shall certainly propel both companies to create a winning formula for the consumers."
Nikhil Kashyap, AVP – strategy and business, RepIndia, said, “Sleepwell is undoubtedly one of the biggest brand success stories of our time. It is, therefore, an honour to now be associated with them and help unfold and partner the next level of consumer experience journey that they have embarked upon. The team is super excited for this big win, and we are looking forward to connecting with the audience on a deeper level through a blend of clutter-breaking strategy and creativity.”