Religare Enterprises appoints Yogeshwar Dutt as brand ambassador

Will be the face of the brand’s marketing campaigns across all platforms

Nov 14, 2022 03:12:00 PM | Article | Campaign India Team

Religare Enterprises has announced the appointment of wrestler Yogeshwar Dutt as its brand ambassador. 
 
He will be responsible for promoting the company and all its group entities.
 
Furthermore, Dutt will also be the face of Religare’s integrated brand and marketing campaigns across all mediums. 
 
Rashmi Saluja, executive chairperson, REL, said, “Sports can foster national pride and cohesion. The Religare group is a firm believer in the significance of sports in developing the character of India’s youth and its social fabric. I am confident that our association with Dutt will motivate young people to excel in sports. Also, Yogeshwar’s feisty and gutsy background and the diligent image will have a positive rub-off on REL’s brand value. We look forward to the association.”
 
Nitin Aggarwal, group chief financial officer, chief executive officer, RBL, said, “We welcome Dutt to the REL family. We believe that our collaboration will help raise service awareness and create a strong recall for our high-quality financial services portfolio. Our upcoming campaigns with Dutt will strengthen our image among India’s youth.”