Campaign India Team
Sep 09, 2008

Reliance Big Entertainment buys US based Willow TV

Reliance Big Entertainment has acquired a majority stake in US based Willow TV (www.willow.tv), a portal for live internet streaming of all major cricket events from across the world. Willow TV has more than a million registered users worldwide, predominantly in the US, Canada, Australia and Europe. In 2007-8, the portal streamed all major Cricket events live, including Indian Premier League, Australian, South African and English international cricket.

Reliance Big Entertainment buys US based Willow TV

Reliance Big Entertainment has acquired a majority stake in US based Willow TV (www.willow.tv), a portal for live internet streaming of all major cricket events from across the world.
Willow TV has more than a million registered users worldwide, predominantly in the US, Canada, Australia and Europe. In 2007-8, the portal streamed all major Cricket events live, including Indian Premier League, Australian, South African and English international cricket.
Rajesh Sawhney, president, Reliance Big Entertainment said, "The acquisition of Willow TV is in line with our strategy to strengthen our presence in the global markets and reinforce our Group's presence in new media. Not only, there is considerable scope to expand the size, scale and scope of Willow TV portal, we are also looking at launching a Video-Box Service which will seamlessly integrate cricket, movie and television content on the Television Screen which would give our audience great choice and enhanced viewing experience. There is a considerable synergy between Cricket from Willow TV, Movies from Bigflix.com, and telecom services from Reliance Communications which will be now ignited"
Vijay Srinivasan and Sameer Mehta, co-founders of Willow TV said, "There is complete convergence of vision between Willow and Reliance Big Entertainment. The synergies from the ecosystem will enable us to offer a significantly superior product to our consumers across three screens: PC, Mobile and TV."  

Source:
Campaign India