Rediffusion Y&R has announced the elevation of Gautam Talwar to chief strategy officer. He takes over as the head of the strategic planning function from Arvind Mohan who has decided to move on from the agency.
Speaking on the development, D Rajappa, president, Rediffusion-Y&R said, “Gautam has been instrumental in leading the new business mandate at Rediffusion - Y&R. He is a Thinker and a New Media proponent who is well versed in brand strategy across different markets, with cross category experience amongst varied consumer segments.”
On his new assignment, Talwar added, “Rediffusion - Y&R has always been respected for its commitment to building great brands. With this opportunity I hope to leverage my strategic strengths and build further on this legacy by creating meaningful communication that will deliver on brand objectives and create campaigns that will work for our clients and the agency.”
Talwar joined Rediffusion-Y&R in April 2010 as executive vice president – new business development and special projects. A press note stated that he has made significant contribution to the new business initiatives undertaken by the agency over the last one year in addition to creating a strategic path for the agency to enter into the new media space.
He brings to the table more than 14 years of experience in the advertising and entertainment space. Talwar began his career with Grey Worldwide, followed by several years at Lowe in account management and strategic planning. His career path then took him to Lateral Solutions (Netpreneurship) followed by Lowe Dubai and most recently, Kaleidoscope Entertainment Pvt Ltd.