Campaign India Team
Sep 06, 2017

Rediffusion Y&R to handle Hoichoi's creative mandate

Hoichoi is a OTT platform targetting Bengalis

Rediffusion Y&R to handle Hoichoi's creative mandate
SVF, an entertainment company in East India has announced the appointment of Rediffusion Y&R as the creative agency for Hoichoi. 
 
Hoichoi is the company's OTT platform that is targetted at Bengalis. Hoichoi means non-stop excitement in Bengali and the name was suggested by Rediffusion. 
 
Vishnu Mohta, co-founder, Hoichoi, said, “We wanted an agency that will help our brand become a colloquial name in every Bengali household. The understanding of Bengali ethos that Rediffusion Y&R brings to the table is admirable, and we are sure we will see some exceptional award winning campaigns by them, in the months to come.”
 
Nilanjan Dasgupta, EVP and executive creative director, Rediffusion Y&R, said, “We are delighted that the brand name suggested by us, the logo and campaign ideas presented, have all been appreciated by SVF. Having been privy to what Hoichoi aims to bring to the lovers of Bengali entertainment, we believe it will stay true to its name.”                               
 
Source:
Campaign India

Related Articles

Just Published

1 day ago

Cannes Lions 2020 cancelled: Indian adland reacts

Some believe learnings will be missed while some call for work to be celebrated with an online event

1 day ago

Cannes Lions not to be held in 2020

Festival scheduled to return in June 2021

1 day ago

Weekend Wrap: 3 April 2020

In the news: ASCI, Media Mantra, Ogilvy, The BlueBeans, Ventes Avenues

1 day ago

Vivo India salutes the heroes who wear capes

Watch the film conceptualised by Dentsu Impact here