SVF, an entertainment company in East India has announced the appointment of Rediffusion Y&R as the creative agency for Hoichoi.
Hoichoi is the company's OTT platform that is targetted at Bengalis. Hoichoi means non-stop excitement in Bengali and the name was suggested by Rediffusion.
Vishnu Mohta, co-founder, Hoichoi, said, “We wanted an agency that will help our brand become a colloquial name in every Bengali household. The understanding of Bengali ethos that Rediffusion Y&R brings to the table is admirable, and we are sure we will see some exceptional award winning campaigns by them, in the months to come.”
Nilanjan Dasgupta, EVP and executive creative director, Rediffusion Y&R, said, “We are delighted that the brand name suggested by us, the logo and campaign ideas presented, have all been appreciated by SVF. Having been privy to what Hoichoi aims to bring to the lovers of Bengali entertainment, we believe it will stay true to its name.”