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Mudra DDB has appointed Nilanjan Dasgupta as creative director. He comes from Rediffusion DY&R where he was creative partner. At Mudra, Dasgupta will head the group which handles the soon-to-be-launched ADAG’s DTH venture, Big TV. He will work closely with Bobby Pawar, chief creative officer and Jagdish Acharya, executive creative director.
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