Rediffusion Y&R bags Emami Mentho Plus, Fast Relief

Kolkata based FMCG player Emami has appointed Rediffusion Y&R to handle the creative mandate for two of its brands Mentho Plus and Fast Relief. The agency already handles Emami's Zandu Balm.

Vilien Dengle, general manager - marketing, Emami Limited, said, “Rediffusion Y&R has been working closely with Emami for over four years now. Throughout, they have continued to exhibit an intimate level of engagement with our brands, the category, and our markets, which, coupled with their strong creative capabilities, have made our brands salient in the minds of our consumers. Hence, we are happy to entrust them with the creative duties for our entire pain management solution (Zandu Balm, Mentho Plus, Fast Relief).”

Rediffusion-Y&R also manages marketing communication for Emami's BoroPlus brand.

D Rajappa, president, Rediffusion Y&R, added, “We are delighted to contribute to the development and growth of such iconic brands of the Emami family. We partner with our clients to make brands important in the lives of its consumers through strategically sound and innovative creative ideas.”