Campaign India Team
Oct 16, 2012

Rediffusion Y&R bags Emami Mentho Plus, Fast Relief

Adds to Zandu Balm, which is currently handled by the agency

Rediffusion Y&R bags Emami Mentho Plus, Fast Relief

Kolkata based FMCG player Emami has appointed Rediffusion Y&R to handle the creative mandate for two of its brands Mentho Plus and Fast Relief. The agency already handles Emami's Zandu Balm.

Vilien Dengle, general manager - marketing, Emami Limited, said, “Rediffusion Y&R has been working closely with Emami for over four years now. Throughout, they have continued to exhibit an intimate level of engagement with our brands, the category, and our markets, which, coupled with their strong creative capabilities, have made our brands salient in the minds of our consumers. Hence, we are happy to entrust them with the creative duties for our entire pain management solution (Zandu Balm, Mentho Plus, Fast Relief).”

Rediffusion-Y&R also manages marketing communication for Emami's BoroPlus brand.

D Rajappa, president, Rediffusion Y&R, added, “We are delighted to contribute to the development and growth of such iconic brands of the Emami family. We partner with our clients to make brands important in the lives of its consumers through strategically sound and innovative creative ideas.”

Campaign India

Related Articles

Just Published

3 hours ago

60% of millennial, Gen Z transactions fulfilled via ...

‘The Next Normal: The Rise of the Contactless Economy' study looks at impact of a contactless world on consumer behaviour

4 hours ago

Reddit launches in-house agency to help brands tap ...

KarmaLab will offer workshops and insights for brands from Reddit users

4 hours ago

Blog: Biden admin ropes in McDonald's to drive ...

The author suggests that the Government of India could also reach out to companies that have large rural outreach to help carry vaccine messages on their packaging