Rediffusion Y&R appoints Bhowmick as group CFO

Rediffusion Y&R has appointed Swasti Sovan Bhowmick as its group chief financial officer (CFO) effective October 2008. He will be responsible for Y&R India as well as the Sri Lanka operations.

Bhowmick comes from Symantec Corporation where he was heading the finance and accounting function in India. He began his career with Lovelock and Lewes in Kolkata. He has also worked with Hindustan Lever, Accenture and Hindustan Coca-Cola Beverages.

Mahesh Chauhan, group CEO, Rediffusion Y&R said, "We were looking for another entrepreneurial mind to complete the top team at the agency. Someone who is not encumbered by the current practices of the industry and brings a fresh approach to business. In Swasti, we found someone who exceeded our expectations. With Swasti coming onboard, we have now completed the journey of change that the agency embarked on two years ago."

Bhowmick said, "Rediffusion – Y&R is one of India's most established names in the advertising and marketing space. Having worked with almost all the big brands in the corporate world, I felt this was the opportune moment to get into an industry which is in the business of building those very brands."