Rediffusion DY&R has announced the promotion of Nisha Singhania, currently business head, new business and corporate affairs to the level of executive vice president, Mumbai. Earlier she was in charge of the Rediffusion DY&R brand for external as well as internal audiences. She also spearheaded Brand Asset Valuator (BAV), Y&R’s proprietary research tool in India. Singhania replaces Bimal Nair who has since moved on. Singhania will continue to report to Mahesh Chauhan, president, Rediffusion DY&R.
Singhania has spent more than a decade in advertising, having worked with agencies like Leo Burnett, Ambience Publicis and Grey Worldwide. She joined Rediffusion DY&R in October 2005.