Mount Everest Mineral Water has re-launched its mineral water brand ‘Himalayan’. The new brand is positioned as natural mineral water from the Himalayas. The design and the communication for the new brand has been created by Rediffusion DY&R. The bottle’s design is actualized by SIPA, Italy.
There are four different designs for the bottle. The media mix for the marketing communication includes TV and outdoor. The TVC (see picture) is based on the positioning that the Himalayan water is a way to go back to nature in its purest form.
“This launch would be our first transformative step in actualizing our vision of creating ‘next generation’ beverages with water on the platform of wellness, starting with natural mineral water,” said Pradeep Poddar, MD and CEO, Mount Everest Mineral Water Limited. “The new image of the brand is contemporary and classy. It has been created to engage the consumers at all levels,” he added.