Diageo has announced the appointment of Abanti Sankaranarayanan as the new marketing director of Diageo India. She was previously executive director and deputy chief executive officer at Mount Everest Mineral Water (A Tata Enterprise), where she was responsible for crafting the Tata Group’s entry into Water with Himalayan.
Rediffusion Y&R Mumbai has appointed Anurag Tandon as business head on the key businesses of Colgate-Palmolive and Himalayan. Tandon was earlier associate vice president, TBWA/ India.Nisha Singhania, executive vice president, Mumbai, Rediffusion Y&R, said, "Anurag comes in to drive two of the key clients of this office and provide the sound strategic focus that is vital for them. I'm confident that he is a perfect fit for these businesses as well as Rediffusion."
Mount Everest Mineral Water has re-launched its mineral water brand ‘Himalayan’. The new brand is positioned as natural mineral water from the Himalayas. The design and the communication for the new brand has been created by Rediffusion DY&R. The bottle’s design is actualized by SIPA, Italy.There are four different designs for the bottle. The media mix for the marketing communication includes TV and outdoor. The TVC (see picture) is based on the positioning that the Himalayan water is a way to go back to nature in its purest form.
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