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Rediffusion DY&R has appointed Neville Medhora as business head. He comes from TBWA where he was general manger-client servicing. At Rediffusion, Medhora will be responsible for accounts like CNBC, Bank of India, Tata Motors, KAYA, and Franklin Templeton.He has also worked for Saatchi & Saatchi, JWT and Equus Advertising. He has handles accounts like Adidas, Pedigree, Michelin, Moser Baer, National Geographic, The History Channel, Men’s Health, Hyundai Motor Group and North Delhi Power.
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