Rediffusion and Edelman announce strategic alliance

Tata Group will be serviced by the newly formed Rediffusion / Edelman unit

Rediffusion and Edelman announce strategic alliance

Rediffusion-Y&R and Edelman India have announced a strategic alliance to share clients across the public relations and public affairs portfolio to provide integrated communication offerings to clients in India. The alliance will involve the formation of a separate business unit within Edelman which will be called Rediffusion / Edelman. 

“The complexity of the Indian market favours an integrated communications approach that needs to seamlessly combine multiple marketing disciplines,” said Arun Nanda, chairman and managing director, Rediffusion-Y&R in a press releases issued by the agency. 
 
“Our partnership with Edelman allows us to partner one of the world’s finest PR companies and offer our clients the best in class thinking and capability in this area. This will enhance our already existing offerings in Advertising, Direct Marketing through Rediffusion/Wunderman, Media through TME/MPG and Digital. We will be able to add greater value to our clients across all of their marketing and communications requirements,” he added.
 
“We believe this alliance will further enable us to push the boundaries of how PR is practised in India today. We are seeing a significant shift in strategic stakeholder communications. An integrated marketing approach is crucial in addressing today’s communications challenges,” added Robert Holdheim, managing director, Edelman India.  
 
As reported earlier, Tata Group will be serviced by the newly formed agency. Tata Group had to scout for a new partner after Niira Radia announced her plans to exit the communications business.
 
Source:
Campaign India

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