
Rayomand Patell moves to Schbang
Moves from Idealake

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KIT Global pushes ‘minimum viable data’ for smarter ...
CEO Olga Dulinskaya explains why brands need less data, sharper personalisation, and unified platforms to navigate emerging markets.
Mark Penn’s challenger playbook: Cockroach DNA, ...
At Cannes Lions, the challenger network’s CEO outlines a $5 billion ambition, a $ 20 million-a-quarter AI investment, the closing of the ADK Global acquisition, and why spectacle still works in marketing.
Influencers versus employees: Who builds brand ...
AnyMind Group's deputy head of publisher growth for India explains when to use advocacy, when to go for scale – and why smart marketers use both.
41% of adland fears AI will stifle creativity
In an industry built on originality, storytelling, and brand expression, the creeping influence of algorithmic solutions is viewed with both curiosity and concern.