Following a multi-agency pitch, it is understood that Raymond has appointed TBWA\India to handle part of its creative mandate. RK Swamy BBDO, which has been handling the creative duties for brand Raymond for a long time, will continue to stay on as the brand's principal creative agency.
When contacted, agency officials declined to comment on the new business win.
For the record, in early December 2010, Raymond had consolidated its entire media planning and buying business with the RK SWAMY Media Group. The agency now handles the media duties for Raymond, Park Avenue, Parx, ColorPlus, JK Helene Curtis and JK Ansell.