Marketing communication agency Efficacy Worldwide has announced the appointment of Ravindra Singh as general manager, North.
In his new role, he will be responsible for new business development and client servicing and nurturing across clients in the North region.
He moves from Havas Media, where he was business director – audience planning.
Vishnu Sharma, CEO, Efficacy Worldwide, said, “I’m extremely excited to have Ravindra on board. He brings with him the expertise in managing 360-degree media and his ability to drive innovations in new media. With him on board, we are looking forward to stupendous growth in our business. I am confident that Ravindra will add tremendous value to our overall business.”
Singh said, “I am delighted to be part of the Efficacy team and leading the business development and client servicing. We are looking to forge new alliances and relationships across categories and segments. The rise in the business post the pandemic and the current festive spirit gives us mileage and push to expand the business. Today brands are looking for 360-degree media planning spanning across external and internal platforms. We are best suited to provide the brands’ niche as well as large scale marketing solutions.”
With over 14 years of experience, he has also worked with Madison Media.
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