Rapid fire with Mithila Saraf

Our year-ender this time around places the fraternity on the 'hot seat' to answer questions about the year gone by and their expectations from 2024

by Campaign India Team | 29/12/2023

Campaign India's year-ender series continues with Mithila Saraf, chief executive officer, Famous Innovations.

 

This year we're reaching out to the advertising, media and marketing communities, and asking them to give quick, crisp answers to a set of questions intended to highlight the highs and lows of the year gone by, and their take on technology advancements.

Here's Saraf's take on it:

Data or gut: Gut.  
 
AI a boon or bane: Boon.   
 
A gift you want from Santa: The ability to trust myself without fear. 
 
One piece of professional advice you would give to your past self at the beginning of 2023: Go easier on yourself. 
 
The most valuable lesson you learned from a professional failure this year: A decision taken wrong is better than no decision taken at all. 
 
If your New Year resolution had a tagline for 2024, what would it be? Create more.