Mudra's OOH arm, Primesite, has appointed Ranjit Banerjee as group account director for its Kolkata office. Banerjee (pictured) will look after business development for the branch. He joins from Outdoor Advertising Professionals.
Speaking about the appointment, Mandeep Malhotra, senior VP, Primesite said, "I am happy to have Ranjit on board. He will head Primesite Kolkata as well as be involved in opening doors for all other business like Kidstuff, Celcius, Ten Integrated and Terra. I am confident that his vast experience in the Calcutta and east markets will surely take Primesite Kolkata to the next level of professional excellence.”
Commenting on his new role, Banerjee said, “I am keen on taking charge of this mandate and will definitely help strengthen the team to do some really good work for our clients.”
Banerjee has about 12 years of experience and has worked on clients such as Aircel, Maruti, Airtel, Bacardi, PSI, and USL among others.