Raahil Chopra
Jul 07, 2010

Primesite creates new outdoor campaign for Garnier

Primesite, Mudra MAX’s out-of-home solutions unit, has unveiled a new campaign for Garnier's new mineral deodorant range. This is an extension of Garnier Men and is endorsed by Bollywood actor John Abraham. Garnier is a part of L’Oreal. 

Primesite creates new outdoor campaign for Garnier

Primesite, Mudra MAX’s out-of-home solutions unit, has unveiled a new campaign for Garnier's new mineral deodorant range. This is an extension of Garnier Men and is endorsed by Bollywood actor John Abraham. Garnier is a part of L’Oreal. 

The brief received by Primesite, was to execute an impactful creative idea that simultaneously brought alive the launch of Garnier Deodorants, a new range of antiperspirants. ‘Now life…no sweat’ is the main idea conveyed through the OOH campaign. It's been executed across hoardings, mall branding, airport pillars, cantilever with cut-outs and bus shelters amongst others. The creatives can also be seen as drop downs. Nearly 100 sites across four cities – Mumbai, Delhi, Bangalore, Chennai & Kolkata - have implemented these ideas.
 
Commenting on the campaign, Mandeep Malhotra, senior vice president, Primesite, said, “We were given the brief to implement a ‘hatke’ innovation on a large format in top cities. We thus reached the target audience in an engaging manner that clearly stood out amidst the crowd and made its presence felt.”
 
 
 
 

 

Source:
Campaign India

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