Campaign India Team
Dec 19, 2018

Rajiv Bakshi joins Big Synergy as CEO

Moves from Intex Technologies where he was CMO

Rajiv Bakshi joins Big Synergy as CEO
Reliance Entertainment has announced the appointment of Rajiv Bakshi as CEO for Big Synergy . Bakshi moves from Intex Technologies where he was CMO.
 
At Big Synergy, Bakshi's mandate is enhance multi-platform reach, drive strategic partnerships and develop the original content portfolio.  
 
He said, “I am incredibly excited to join Big Synergy at this stage of the company's evolution into scripted shows, along with the non-scripted content. Content will fuel the next wave of growth in media. India is one of the rare markets where both television broadcast and OTT platforms continue to demonstrate robust growth. I am passionate about transformative disruptions that change consumer behavior and will strive to create a competitive advantage and long-term value for the business and our esteemed clients.”
 
Shibasish Sarkar, group COO, Reliance Entertainment, said, “We are happy to have Rajiv on board. He comes with a wealth of experience and domain expertise. With his extensive knowledge across the television and digital medium, we are confident that he will be able to further accelerate the growth of the entertainment sector within the group.”
 
Prior to Intext, Bakshi was VP and head products and marketing, India and South Asia at Discovery Networks Asia-Pacific.
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
A first look at the MediaWorks 2019 mentors
Premium
16 hours ago

A first look at the MediaWorks 2019 mentors

In addition to attracting the region’s top brand and agency talent, MediaWorks is proud to draw the industry’s game-changers who will mentor and guide this year’s delegates.

Premium
Blog: T-Series topples PewDiePie for a day, but success is shortlived
Premium
18 hours ago

Blog: T-Series topples PewDiePie for a day, but ...

T-Series, bolstered by the viral trailer of new movie, ‘PM Narendra Modi’ took what looked like an unassailable lead over rival PewDiePie yesterday but the savvy Swede was back at No 1 by the late night in the Great Subscriber War!

Premium
AME Awards: ADK-Fortune receives India's only shortlist
Premium
20 hours ago

AME Awards: ADK-Fortune receives India's only shortlist

The agency's work for Manforce Condoms makes the cut

Premium
Weekend Watch: The fresh smell of..sweaty underpants?
Premium
23 hours ago

Weekend Watch: The fresh smell of..sweaty underpants?

This gardening brand's commercial really stinks.