Reliance Entertainment has announced the appointment of Rajiv Bakshi as CEO for Big Synergy . Bakshi moves from Intex Technologies where he was CMO.
At Big Synergy, Bakshi's mandate is enhance multi-platform reach, drive strategic partnerships and develop the original content portfolio.
He said, “I am incredibly excited to join Big Synergy at this stage of the company's evolution into scripted shows, along with the non-scripted content. Content will fuel the next wave of growth in media. India is one of the rare markets where both television broadcast and OTT platforms continue to demonstrate robust growth. I am passionate about transformative disruptions that change consumer behavior and will strive to create a competitive advantage and long-term value for the business and our esteemed clients.”
Shibasish Sarkar, group COO, Reliance Entertainment, said, “We are happy to have Rajiv on board. He comes with a wealth of experience and domain expertise. With his extensive knowledge across the television and digital medium, we are confident that he will be able to further accelerate the growth of the entertainment sector within the group.”
Prior to Intext, Bakshi was VP and head products and marketing, India and South Asia at Discovery Networks Asia-Pacific.