DDB Mudra has roped in Rahul Mathew to lead the agency’s creative unit for West India. Mathew will partner Rajiv Sabnis, president, DDB Mudra Group West, and will report to Sonal Dabral, chairman and CCO, DDB Mudra Group.
Prior to this, Mathew was ECD with McCann Erickson. In a career spanning 15 years, he has also worked with Ogilvy, JWT, Leo Burnett and Y&R.
On his move, Mathew said, “Few agencies, the world over, can boast of a creative culture like DDB’s. And to be appointed a custodian of such a celebrated culture is both exciting and frightening. But with the talented bunch at the agency, Sonal and I hope to make DDB Mudra West one of the brightest stars in the DDB constellation.”
Dabral said, “I'm very excited to welcome Rahul to the DDB Mudra Group family. I've known Rahul for a while now and have followed his career across countries and agencies, seeing him build brands and win multiple awards along the way. A new age creative thinker equally adept at traditional and non-traditional media, Rahul is just the talent to lead the creative teams in DDB Mudra West. With Andee leading the creative charge in Mudra Max, Vipul in DDB Mudra South, Sambit in DDB Mudra North and now Rahul coming in to lead DDB Mudra West, we now have formidable creative leadership in place. I'm looking forward to the teams creating some fantastic work for our clients in the coming years.”
Sabnis added, "DDB Mudra West is the largest advertising unit of the Group, and it now needed a seasoned and talented creative partner like Rahul. With Rahul coming on board, our ability to provide creative business solutions to our clients gets a strong fillip. His experience across brands and the business success and creative recognition his work has received, are the reasons why we are welcoming him into the family today. Rahul comes across not just as a sharp professional but also a rooted person. We have had a great year in 2013 and we look to further strengthen our position in 2014 and beyond. We are hoping that Rahul will be an integral part of the journey hereon.”